Neue Haas Grotesk is the predecessor to the beloved Helvetica. During the mid–1950's, Eduard Hoffman originally commissioned Max Miedinger to design a typeface that fit within the newly popular "International Style." This type specimen booklet drew inspiration from an unlikely partner, Black Metal. "Neue Haas Grotesk," later changed to "Helvetica", or "The Swiss," felt like a perfect juxtaposition to pair with Black Metal aesthetics. I utilized abstract paintings of Metal band logos by Andrew McLeod.
Neue Haas Grotesk Type Specimen Booklet
100 LB Cover Stock
7 in. X 9 in.